Strong Automotive Merchandising

Automotive advertising pro John Paul Strong shares monthly nuggets of wisdom for dealers and marketers alike.

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Monday Apr 05, 2021

Increase your dealership's revenue by expanding your service customer base. Learn how to reach more customers with targeted Facebook ads.

Tuesday Feb 02, 2021

The cost-per-conversion for service-lane ads is 30% less than that of sales ads. Are you taking advantage of this high-ROI tactic?

Monday Jan 11, 2021

The average customer has 12 paid media and entertainment subscriptions. If you want to be in front of today’s buyer, you have to meet them wherever they’re watching.

Tuesday Dec 01, 2020

The Congressional Budget Office sees GDP increasing by about 4%. Goldman Sachs predicted GDP will grow by an impressive 5.3% in 2021.

Tuesday Nov 03, 2020

This Black Friday will be unlike anything we've seen before. Use this guide to prepare your dealership for sales success.

Wednesday Sep 30, 2020

The search engine's decision to remove some targeting options for ads related to credit will affect how every U.S. dealership can advertise.

Tuesday Sep 08, 2020

Along with unique challenges, 2020 has given dealers new ways to market their service lanes. Don't miss out on the profits hiding here.

Wednesday Aug 12, 2020

Used cars have been selling so well that dealers are having trouble keeping up with demand. But that is all likely to reverse later this fall.

Monday Jul 06, 2020

One thing that has become clear in 2020 is that great offers still drive the most automotive sales.

Tuesday Jun 02, 2020

As the ice begins to thaw on the coronavirus lockdown, Americans are looking for ways to leave their homes without risking their health. Personal vehicle ownership may be the answer for many.

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