Strong Automotive Merchandising

Automotive advertising pro John Paul Strong shares monthly nuggets of wisdom for dealers and marketers alike.

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Episodes

Cars Are the New Safe Place

Tuesday Jun 02, 2020

Tuesday Jun 02, 2020

As the ice begins to thaw on the coronavirus lockdown, Americans are looking for ways to leave their homes without risking their health. Personal vehicle ownership may be the answer for many.

Wednesday Apr 01, 2020

Here are three strategies dealers can focus on to continue attracting customers and driving sales while remaining sensitive in times of crisis.

The Boomer Consumer

Thursday Mar 05, 2020

Thursday Mar 05, 2020

There is potential in each generation, but the data shows that today’s ideal consumer is the baby boomer. The next step is reaching them with your offers.

Setting SMART Goals for 2020

Tuesday Jan 28, 2020

Tuesday Jan 28, 2020

SMART is an acronym that stands for specific, measurable, attainable, relevant, and time-bound. In essence, these are statements that describe exactly what you want to achieve, how you’re going to achieve it, and how long it will take. SMART goals take the guesswork out of evaluating success and holding your team accountable.

Thursday Jan 02, 2020

For better or worse, the 2020 election year is upon us. While election years do require special handling, the good news is that you can come out ahead of your competitors – if you play it smart.

Thursday Dec 05, 2019

Listen Now: December 2019 Newsletter
Dealers and marketers can use search data to predict trends in customer demand for both sales and service.

Friday Nov 01, 2019

Listen Now: November 2019 Newsletter
There’s a misconception about millennials. A few years back, they were called the auto market’s lost generation, thought to prefer Ubers and subways to car ownership. Now, that trend is reversing.

Thursday Sep 26, 2019

Listen Now: October 2019 Newsletter
Parts and Service is the biggest profit center for dealerships, yet it is often the least marketed.

The Power of Partnerships

Tuesday Sep 03, 2019

Tuesday Sep 03, 2019

Listen now: September 2019 Newsletter
“If you want to go fast, go alone. If you want to go far, go together.”

Monday Aug 05, 2019

Listen now: August 2019 Newsletter
Our team found that the quality of vehicle photos on your website can affect listing views by up to 600%.
 

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