Strong Automotive Merchandising
Google is Removing ZIP Code Targeting –What Now?

Google is Removing ZIP Code Targeting –What Now?

September 30, 2020

The search engine's decision to remove some targeting options for ads related to credit will affect how every U.S. dealership can advertise.

Service Departments: Coming Out Stronger in 2020

Service Departments: Coming Out Stronger in 2020

September 8, 2020

Along with unique challenges, 2020 has given dealers new ways to market their service lanes. Don't miss out on the profits hiding here.

Used Car Caution

Used Car Caution

August 12, 2020

Used cars have been selling so well that dealers are having trouble keeping up with demand. But that is all likely to reverse later this fall.

Great Offers Have Now Changed Everything

Great Offers Have Now Changed Everything

July 6, 2020

One thing that has become clear in 2020 is that great offers still drive the most automotive sales.

Cars Are the New Safe Place

Cars Are the New Safe Place

June 2, 2020

As the ice begins to thaw on the coronavirus lockdown, Americans are looking for ways to leave their homes without risking their health. Personal vehicle ownership may be the answer for many.

3 Ways to Properly Merchandise in Times of Crisis

3 Ways to Properly Merchandise in Times of Crisis

April 1, 2020

Here are three strategies dealers can focus on to continue attracting customers and driving sales while remaining sensitive in times of crisis.

The Boomer Consumer

The Boomer Consumer

March 5, 2020

There is potential in each generation, but the data shows that today’s ideal consumer is the baby boomer. The next step is reaching them with your offers.

Setting SMART Goals for 2020

Setting SMART Goals for 2020

January 28, 2020

SMART is an acronym that stands for specific, measurable, attainable, relevant, and time-bound. In essence, these are statements that describe exactly what you want to achieve, how you’re going to achieve it, and how long it will take. SMART goals take the guesswork out of evaluating success and holding your team accountable.

How to Not Lose Sales in an Election Year

How to Not Lose Sales in an Election Year

January 2, 2020

For better or worse, the 2020 election year is upon us. While election years do require special handling, the good news is that you can come out ahead of your competitors – if you play it smart.

What Online Search Reveals About Shopper Behavior

What Online Search Reveals About Shopper Behavior

December 5, 2019

Listen Now: December 2019 Newsletter

Dealers and marketers can use search data to predict trends in customer demand for both sales and service.

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