Strong Automotive Merchandising
3 Ways to Properly Merchandise in Times of Crisis

3 Ways to Properly Merchandise in Times of Crisis

April 1, 2020

Here are three strategies dealers can focus on to continue attracting customers and driving sales while remaining sensitive in times of crisis.

The Boomer Consumer

The Boomer Consumer

March 5, 2020

There is potential in each generation, but the data shows that today’s ideal consumer is the baby boomer. The next step is reaching them with your offers.

Setting SMART Goals for 2020

Setting SMART Goals for 2020

January 28, 2020

SMART is an acronym that stands for specific, measurable, attainable, relevant, and time-bound. In essence, these are statements that describe exactly what you want to achieve, how you’re going to achieve it, and how long it will take. SMART goals take the guesswork out of evaluating success and holding your team accountable.

How to Not Lose Sales in an Election Year

How to Not Lose Sales in an Election Year

January 2, 2020

For better or worse, the 2020 election year is upon us. While election years do require special handling, the good news is that you can come out ahead of your competitors – if you play it smart.

What Online Search Reveals About Shopper Behavior

What Online Search Reveals About Shopper Behavior

December 5, 2019

Listen Now: December 2019 Newsletter

Dealers and marketers can use search data to predict trends in customer demand for both sales and service.

Marketing to Millennials: Reaching Automotive’s Largest Market

Marketing to Millennials: Reaching Automotive’s Largest Market

November 1, 2019

Listen Now: November 2019 Newsletter

There’s a misconception about millennials. A few years back, they were called the auto market’s lost generation, thought to prefer Ubers and subways to car ownership. Now, that trend is reversing.

Are You Overlooking Your Dealership’s Biggest Profit Generator?

Are You Overlooking Your Dealership’s Biggest Profit Generator?

September 26, 2019

Listen Now: October 2019 Newsletter

Parts and Service is the biggest profit center for dealerships, yet it is often the least marketed.

The Power of Partnerships

The Power of Partnerships

September 3, 2019

Listen now: September 2019 Newsletter

“If you want to go fast, go alone. If you want to go far, go together.”

Nobody Buys a Car Without a Picture

Nobody Buys a Car Without a Picture

August 5, 2019

Listen now: August 2019 Newsletter

Our team found that the quality of vehicle photos on your website can affect listing views by up to 600%.

 

An Interview with John Paul Strong

An Interview with John Paul Strong

July 12, 2019

John Paul is featured on Birmingham's iHeart Radio, interviewed by JT Nysewander of 105.5 WERC.