December 5, 2019
Listen Now: December 2019 Newsletter
Dealers and marketers can use search data to predict trends in customer demand for both sales and service.
November 1, 2019
Listen Now: November 2019 Newsletter
There’s a misconception about millennials. A few years back, they were called the auto market’s lost generation, thought to prefer Ubers and subways to car ownership. Now, that trend is reversing.
September 26, 2019
Listen Now: October 2019 Newsletter
Parts and Service is the biggest profit center for dealerships, yet it is often the least marketed.
September 3, 2019
Listen now: September 2019 Newsletter
“If you want to go fast, go alone. If you want to go far, go together.”
August 5, 2019
Listen now: August 2019 Newsletter
Our team found that the quality of vehicle photos on your website can affect listing views by up to 600%.
July 12, 2019
John Paul is featured on Birmingham's iHeart Radio, interviewed by JT Nysewander of 105.5 WERC.
July 9, 2019
Listen now: July 2019 Newsletter
Any dealer with a CRM database is sitting on a goldmine of information. Learn how to tap into this data to supercharge your marketing efforts.
June 3, 2019
Listen now: June 2019 Newsletter
Paid search can give you the best bang for your buck in digital advertising – but only if it's well managed. The average PPC manager makes 25 adjustments per month to a campaign. Is that enough?
April 30, 2019
Listen now: May 2019 Newsletter
If you're struggling to handle your current volume of leads, focus more on tools that emphasize quality over quantity. Dynamic display ads are one way of focusing on leads that are likely to convert.
April 2, 2019
Listen now: January 2019 Newsletter
Thanks to special finance and lending programs, dealerships can offer credit to individuals who may not qualify under normal circumstances. While most dealerships offer this service, not all think to advertise it.