Strong Automotive Merchandising
Recapping the STRONG Virtual Marketing Summit

Recapping the STRONG Virtual Marketing Summit

October 5, 2021

Did you make it to the 2021 STRONG Virtual Marketing Summit? If not, you can catch the recap and a link to the full video here.

9-21-21 is Coming. Are You On the List?

9-21-21 is Coming. Are You On the List?

September 8, 2021

The STRONG Virtual Marketing Summit is on 9-21-21. It will cover the latest in recently-released and emerging digital advertising tactics.

The Spending Shift is Coming

The Spending Shift is Coming

August 4, 2021

Reports from May 2021 show a decline in consumer spending on big-ticket items, including automobiles. Reach buyers before the cooldown hits.

How to Advertise on Five Google Platforms with One Service

How to Advertise on Five Google Platforms with One Service

July 8, 2021

Google Local Campaigns simplifies digital advertising for automotive dealers.

How Does Summer Affect Streaming Viewership?

How Does Summer Affect Streaming Viewership?

June 1, 2021

Television is known for a lull in primetime viewership during the summer months. It seems that over-the-top television (OTT) platforms like Netflix, Hulu, and Amazon’s Prime Video have caught on, and they’re addressing the reasons behind it.

Revenge Spending is Coming

Revenge Spending is Coming

May 4, 2021

After a year of pandemic restrictions, a wave of consumer demand is on the horizon. Here's how you can get your dealership ready for it.

How to Use Facebook to Grow Your Service Lane

How to Use Facebook to Grow Your Service Lane

April 5, 2021

Increase your dealership's revenue by expanding your service customer base. Learn how to reach more customers with targeted Facebook ads.

Paid Search for the Service Lane

Paid Search for the Service Lane

February 2, 2021

The cost-per-conversion for service-lane ads is 30% less than that of sales ads. Are you taking advantage of this high-ROI tactic?

How to Dominate Screens in 2021

How to Dominate Screens in 2021

January 11, 2021

The average customer has 12 paid media and entertainment subscriptions. If you want to be in front of today’s buyer, you have to meet them wherever they’re watching.

The Economy’s Bounceback is Coming

The Economy’s Bounceback is Coming

December 1, 2020

The Congressional Budget Office sees GDP increasing by about 4%. Goldman Sachs predicted GDP will grow by an impressive 5.3% in 2021.

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