January 28, 2020
SMART is an acronym that stands for specific, measurable, attainable, relevant, and time-bound. In essence, these are statements that describe exactly what you want to achieve, how you’re going to achieve it, and how long it will take. SMART goals take the guesswork out of evaluating success and holding your team accountable.
January 2, 2020
For better or worse, the 2020 election year is upon us. While election years do require special handling, the good news is that you can come out ahead of your competitors – if you play it smart.
December 5, 2019
Listen Now: December 2019 Newsletter
Dealers and marketers can use search data to predict trends in customer demand for both sales and service.
November 1, 2019
Listen Now: November 2019 Newsletter
There’s a misconception about millennials. A few years back, they were called the auto market’s lost generation, thought to prefer Ubers and subways to car ownership. Now, that trend is reversing.
September 26, 2019
Listen Now: October 2019 Newsletter
Parts and Service is the biggest profit center for dealerships, yet it is often the least marketed.
September 3, 2019
Listen now: September 2019 Newsletter
“If you want to go fast, go alone. If you want to go far, go together.”
August 5, 2019
Listen now: August 2019 Newsletter
Our team found that the quality of vehicle photos on your website can affect listing views by up to 600%.
July 12, 2019
John Paul is featured on Birmingham's iHeart Radio, interviewed by JT Nysewander of 105.5 WERC.
July 9, 2019
Listen now: July 2019 Newsletter
Any dealer with a CRM database is sitting on a goldmine of information. Learn how to tap into this data to supercharge your marketing efforts.
June 3, 2019
Listen now: June 2019 Newsletter
Paid search can give you the best bang for your buck in digital advertising – but only if it's well managed. The average PPC manager makes 25 adjustments per month to a campaign. Is that enough?