Strong Automotive Merchandising
What Online Search Reveals About Shopper Behavior

What Online Search Reveals About Shopper Behavior

December 5, 2019

Listen Now: December 2019 Newsletter

Dealers and marketers can use search data to predict trends in customer demand for both sales and service.

Marketing to Millennials: Reaching Automotive’s Largest Market

Marketing to Millennials: Reaching Automotive’s Largest Market

November 1, 2019

Listen Now: November 2019 Newsletter

There’s a misconception about millennials. A few years back, they were called the auto market’s lost generation, thought to prefer Ubers and subways to car ownership. Now, that trend is reversing.

Are You Overlooking Your Dealership’s Biggest Profit Generator?

Are You Overlooking Your Dealership’s Biggest Profit Generator?

September 26, 2019

Listen Now: October 2019 Newsletter

Parts and Service is the biggest profit center for dealerships, yet it is often the least marketed.

The Power of Partnerships

The Power of Partnerships

September 3, 2019

Listen now: September 2019 Newsletter

“If you want to go fast, go alone. If you want to go far, go together.”

Nobody Buys a Car Without a Picture

Nobody Buys a Car Without a Picture

August 5, 2019

Listen now: August 2019 Newsletter

Our team found that the quality of vehicle photos on your website can affect listing views by up to 600%.

 

An Interview with John Paul Strong

An Interview with John Paul Strong

July 12, 2019

John Paul is featured on Birmingham's iHeart Radio, interviewed by JT Nysewander of 105.5 WERC.

The Science Behind Data Science

The Science Behind Data Science

July 9, 2019

Listen now: July 2019 Newsletter

Any dealer with a CRM database is sitting on a goldmine of information. Learn how to tap into this data to supercharge your marketing efforts.

Paid Search Management: Once Per Day Isn’t Enough

Paid Search Management: Once Per Day Isn’t Enough

June 3, 2019

Listen now: June 2019 Newsletter

Paid search can give you the best bang for your buck in digital advertising – but only if it's well managed. The average PPC manager makes 25 adjustments per month to a campaign. Is that enough?

Dynamic Display Ads

Dynamic Display Ads

April 30, 2019

Listen now: May 2019 Newsletter

If you're struggling to handle your current volume of leads, focus more on tools that emphasize quality over quantity. Dynamic display ads are one way of focusing on leads that are likely to convert.

Target Subprime Credit Using Facebook and Paid Search

Target Subprime Credit Using Facebook and Paid Search

April 2, 2019

Listen now: January 2019 Newsletter

Thanks to special finance and lending programs, dealerships can offer credit to individuals who may not qualify under normal circumstances. While most dealerships offer this service, not all think to advertise it.