Strong Automotive Merchandising
How to Dominate Screens in 2021

How to Dominate Screens in 2021

January 11, 2021

The average customer has 12 paid media and entertainment subscriptions. If you want to be in front of today’s buyer, you have to meet them wherever they’re watching.

The Economy’s Bounceback is Coming

The Economy’s Bounceback is Coming

December 1, 2020

The Congressional Budget Office sees GDP increasing by about 4%. Goldman Sachs predicted GDP will grow by an impressive 5.3% in 2021.

Navigating Black Friday in 2020

Navigating Black Friday in 2020

November 3, 2020

This Black Friday will be unlike anything we've seen before. Use this guide to prepare your dealership for sales success.

Google is Removing ZIP Code Targeting –What Now?

Google is Removing ZIP Code Targeting –What Now?

September 30, 2020

The search engine's decision to remove some targeting options for ads related to credit will affect how every U.S. dealership can advertise.

Service Departments: Coming Out Stronger in 2020

Service Departments: Coming Out Stronger in 2020

September 8, 2020

Along with unique challenges, 2020 has given dealers new ways to market their service lanes. Don't miss out on the profits hiding here.

Used Car Caution

Used Car Caution

August 12, 2020

Used cars have been selling so well that dealers are having trouble keeping up with demand. But that is all likely to reverse later this fall.

Great Offers Have Now Changed Everything

Great Offers Have Now Changed Everything

July 6, 2020

One thing that has become clear in 2020 is that great offers still drive the most automotive sales.

Cars Are the New Safe Place

Cars Are the New Safe Place

June 2, 2020

As the ice begins to thaw on the coronavirus lockdown, Americans are looking for ways to leave their homes without risking their health. Personal vehicle ownership may be the answer for many.

3 Ways to Properly Merchandise in Times of Crisis

3 Ways to Properly Merchandise in Times of Crisis

April 1, 2020

Here are three strategies dealers can focus on to continue attracting customers and driving sales while remaining sensitive in times of crisis.

The Boomer Consumer

The Boomer Consumer

March 5, 2020

There is potential in each generation, but the data shows that today’s ideal consumer is the baby boomer. The next step is reaching them with your offers.

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