Strong Automotive Merchandising

Automotive advertising pro John Paul Strong shares monthly nuggets of wisdom for dealers and marketers alike.

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Episodes

Friday Sep 02, 2022

Knowing that the sales journey has changed at the dealership level, we must also consider how the buyer’s journey has changed in 2022.

Wednesday Apr 06, 2022

Even with limited inventory, dealer profitability has remained high. Many dealerships experienced record sales years in 2021. But will that continue for 2022?

Tuesday Feb 01, 2022

Year-over-year, YouTube watch time has increased 70% among automotive shoppers – and it’s showing no signs of slowing down. For dealers, this creates the perfect opportunity to amplify an existing media campaign or begin a brand new one.

Wednesday Dec 01, 2021

Here’s how to keep your dealership's sales momentum going in 2022.

Wednesday Nov 03, 2021

Homeowners Carry an Average $153K in Tappable Equity. Here's how to reach automotive customers in an equity position.

Tuesday Oct 05, 2021

Did you make it to the 2021 STRONG Virtual Marketing Summit? If not, you can catch the recap and a link to the full video here.

Wednesday Sep 08, 2021

The STRONG Virtual Marketing Summit is on 9-21-21. It will cover the latest in recently-released and emerging digital advertising tactics.

Wednesday Aug 04, 2021

Reports from May 2021 show a decline in consumer spending on big-ticket items, including automobiles. Reach buyers before the cooldown hits.

Thursday Jul 08, 2021

Google Local Campaigns simplifies digital advertising for automotive dealers.

Tuesday Jun 01, 2021

Television is known for a lull in primetime viewership during the summer months. It seems that over-the-top television (OTT) platforms like Netflix, Hulu, and Amazon’s Prime Video have caught on, and they’re addressing the reasons behind it.

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