Strong Automotive Merchandising
How to Advertise on Five Google Platforms with One Service

How to Advertise on Five Google Platforms with One Service

July 8, 2021

Google Local Campaigns simplifies digital advertising for automotive dealers.

How Does Summer Affect Streaming Viewership?

How Does Summer Affect Streaming Viewership?

June 1, 2021

Television is known for a lull in primetime viewership during the summer months. It seems that over-the-top television (OTT) platforms like Netflix, Hulu, and Amazon’s Prime Video have caught on, and they’re addressing the reasons behind it.

Revenge Spending is Coming

Revenge Spending is Coming

May 4, 2021

After a year of pandemic restrictions, a wave of consumer demand is on the horizon. Here's how you can get your dealership ready for it.

How to Use Facebook to Grow Your Service Lane

How to Use Facebook to Grow Your Service Lane

April 5, 2021

Increase your dealership's revenue by expanding your service customer base. Learn how to reach more customers with targeted Facebook ads.

Paid Search for the Service Lane

Paid Search for the Service Lane

February 2, 2021

The cost-per-conversion for service-lane ads is 30% less than that of sales ads. Are you taking advantage of this high-ROI tactic?

How to Dominate Screens in 2021

How to Dominate Screens in 2021

January 11, 2021

The average customer has 12 paid media and entertainment subscriptions. If you want to be in front of today’s buyer, you have to meet them wherever they’re watching.

The Economy’s Bounceback is Coming

The Economy’s Bounceback is Coming

December 1, 2020

The Congressional Budget Office sees GDP increasing by about 4%. Goldman Sachs predicted GDP will grow by an impressive 5.3% in 2021.

Navigating Black Friday in 2020

Navigating Black Friday in 2020

November 3, 2020

This Black Friday will be unlike anything we've seen before. Use this guide to prepare your dealership for sales success.

Google is Removing ZIP Code Targeting –What Now?

Google is Removing ZIP Code Targeting –What Now?

September 30, 2020

The search engine's decision to remove some targeting options for ads related to credit will affect how every U.S. dealership can advertise.

Service Departments: Coming Out Stronger in 2020

Service Departments: Coming Out Stronger in 2020

September 8, 2020

Along with unique challenges, 2020 has given dealers new ways to market their service lanes. Don't miss out on the profits hiding here.

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