Strong Automotive Merchandising

An Interview with John Paul Strong

John Paul is featured on Birmingham's iHeart Radio, interviewed by JT Nysewander of 105.5 WERC.

The Science Behind Data Science

Listen now: July 2019 Newsletter
Any dealer with a CRM database is sitting on a goldmine of information. Learn how to tap into this data to supercharge your marketing efforts.

Paid Search Management: Once Per Day Isn't Enough

Listen now: June 2019 Newsletter
Paid search can give you the best bang for your buck in digital advertising – but only if it's well managed. The average PPC manager makes 25 adjustments per month to a campaign. Is that enough?

Dynamic Display Ads

Listen now: May 2019 Newsletter
If you're struggling to handle your current volume of leads, focus more on tools that emphasize quality over quantity. Dynamic display ads are one way of focusing on leads that are likely to convert.

Target Subprime Credit Using Facebook and Paid Search

Listen now: January 2019 Newsletter
Thanks to special finance and lending programs, dealerships can offer credit to individuals who may not qualify under normal circumstances. While most dealerships offer this service, not all think to advertise it.

Getting 2018s Off Your Lot and Into Buyers’ Hands

Listen now: February 2019 Newsletter
Last year’s inventory takes up valuable space on your lot and distracts shoppers from the newest offerings. John Paul explains how to merchandise your way out.

The Ad Sells the Click, Not the Car

Listen now: March 2019 Newsletter
Search ads are only the first step in the sales funnel. John Paul explains how it is important to optimize each step along the way if you want to turn clickers into buyers.

Why Focus Groups of One Person Waste Large Amounts of Money

Listen now: April 2019 Newsletter
In this month's episode, John Paul explains why you shouldn't base your advertising strategy on one person's opinion.