{"store":{"baseInfo":{"podcastTitle":"Strong Automotive Merchandising","slug":"strongautomotive","podcastDescription":"Automotive advertising pro John Paul Strong shares monthly nuggets of wisdom for dealers and marketers alike.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/4692452/SAM_iTunes_Logo_square.jpg","podcastShareLogo":null,"podcastUrl":"https://strongautomotive.podbean.com","podcastCanSearched":false,"feedUrl":"https://feed.podbean.com/strongautomotive/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pu/pbblog-njim7-4799e4","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":14,"gmtAdjustment":"GMT-05:00","useDaylightTime":0,"value":-5,"text":"(GMT-05:00) Bogota, Lima, Quito, Rio Branco","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":null},"podcastDownloads":null,"totalEpisodes":38,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Strong Automotive Merchandising","engagementStatsBaseUrl":null,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-njim7-4799e4-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Fstrongautomotive.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog4692452%26podcastIdTag%3Dnjim7&dfl=https%3A%2F%2Fstrongautomotive.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Avenir"},{"id":"SecondaryFont","val":"Avenir"},{"id":"PlayerColor","val":"#8fc31f"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

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Listen now: March 2019 Newsletter

Search ads are only the first step in the sales funnel. John Paul explains how it is important to optimize each step along the way if you want to turn clickers into buyers.

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Listen now: March 2019 Newsletter

Search ads are only the first step in the sales funnel. John Paul explains how it is important to optimize each step along the way if you want to turn clickers into buyers.

The Ad Sells the Click, Not the Car

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