{"store":{"baseInfo":{"podcastTitle":"Strong Automotive Merchandising","slug":"strongautomotive","podcastDescription":"Automotive advertising pro John Paul Strong shares monthly nuggets of wisdom for dealers and marketers alike.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/4692452/SAM_iTunes_Logo_square.jpg","podcastShareLogo":null,"podcastUrl":"https://strongautomotive.podbean.com","podcastCanSearched":false,"feedUrl":"https://feed.podbean.com/strongautomotive/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pu/pbblog-njim7-4799e4","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":14,"gmtAdjustment":"GMT-05:00","useDaylightTime":0,"value":-5,"text":"(GMT-05:00) Bogota, Lima, Quito, Rio Branco","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":null},"podcastDownloads":null,"totalEpisodes":38,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Strong Automotive Merchandising","engagementStatsBaseUrl":null,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-njim7-4799e4-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Fstrongautomotive.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog4692452%26podcastIdTag%3Dnjim7&dfl=https%3A%2F%2Fstrongautomotive.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Avenir"},{"id":"SecondaryFont","val":"Avenir"},{"id":"PlayerColor","val":"#8fc31f"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

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Listen now: June 2019 Newsletter

Paid search can give you the best bang for your buck in digital advertising – but only if it's well managed. The average PPC manager makes 25 adjustments per month to a campaign. Is that enough?

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Listen now: June 2019 Newsletter

Paid search can give you the best bang for your buck in digital advertising – but only if it's well managed. The average PPC manager makes 25 adjustments per month to a campaign. Is that enough?

Paid Search Management: Once Per Day Isn't Enough

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